How Younger Buyers are Driving the Market — and Shaping the Future of Real Estate
2020 has been an unpredictable year, to say the least. As we head for 2021, it's important to take stock of some of the major factors influencing the real estate market here in Chicago and around the country — including generational trends among buyers. In particular, younger buyers are helping to drive the market forward right now, and shaping what we may expect to see in the years and decades to come.
This includes not only Millennial homebuyers — defined by Pew Research Center as those born between 1981 to 1996 — but also members of Generation Z. Pew defines Gen Z broadly as anyone born after 1996; this would make Gen Z-ers 24 or younger as of 2020.



